The collective
The team behind the framework.
Data, automation, AI agents. Three kinds of expertise, one obsession: a CRM that works for you.
01 · Leadership
The direction.
Raphaël Masson
Founder & Head of Data
Data strategy, CRM and AI-agent deployment for B2B sales teams.
Geoffrey Vidal
Head of Operations
Systems architecture, operational processes and support functions. Salesforce expert.
Thomas Alpa
Head of Automation
Automation systems and workflow orchestration across the CRM stack.
02 · The consultants
The team that ships the work.
10+ specialists in the Claude API, MCP and agent design — deployed in real B2B contexts.
Why Growth Wave exists
A CRM the sales team stopped trusting.
One in two sales leaders doesn't trust the data in their own CRM. The founder built commercial teams at Trustpilot during its France expansion and drove data-led growth on Shopify's French market — and kept hitting the same wall: the data underneath. RAND puts it plainly: most AI projects fail, and not for technical reasons. That's why Growth Wave exists, and why the framework starts with governance, not agents.
What sets us apart
We sit in the gap.
AI agencies don't have the commercial layer. Sales agencies don't have the AI layer. Growth Wave is at the intersection. We talk data to a developer, business to a VP Sales, and AI to both.
Built on Claude
Our AI agents are built on Claude.
Claude, by Anthropic, is the foundation under every agent we deploy — chosen for its reliability and precision in professional environments. Our collective brings 10+ specialists in the Claude API, MCP and agent design, with a direct line to Anthropic's teams.
Already deployed in
qualified B2B databases
CRM automations
contacts cleaned
Claude API / MCP specialists
The framework
We do the whole path.
Data → Automation → AI Agents, in order.